VeriFone "Taxi of Tomorrow" Taxi-Top Display

New TaxiTop Rules - Challenges VeriFones Advertising Business BlueMap Design designed VeriFone Media’s original Hi-Impact taxi top advertising module around the idea of clean, clear and bright aesthetics. This resulted in a distinctive physical appearance right at home with the products advertised and the lifestyle found on the urban landscape. It was hailed as a major improvement by design critics and enhanced VeriFone advertising business model. This TaxiTop worked fine on all cabs in the medallion fleet and was broadly implemented. But VeriFone’s business proposition was jeopardized by the new standardization directive. This new “taxi of tomorrow” made ingress and egress easier and even added other humane creature comforts such as allowing passengers to view the city scape through it’s large moonroof which was heralded as one of the main features of the new cabs. While great for passengers it threw a brick thru VeriFone Media’s roof top advertising business. Not only would VeriFone’s taxi top advertising kiosk block the passengers view, it simply wouldn’t even fit the Nissan. VeriFone’s advertising business was at risk! Verifone Media enlisted BlueMap Design to once again uncover a solution that provided an attractive taxi top with maximum advertising space built for the Nissan NV200. The objective was to offer the same degree of advertising space as other taxi units, maintain the high degree of visibility and the modern, high quality physical aesthetics they had previously established. The Solution Based on the gestalt of earlier designs, BlueMap Design’s solution incorporated a slimmed down unit, tapered at forward and aft ends with gentle connecting curve to form an “airfoil” shape with rearward placement on the cab top. From the passenger perspective the view thru the moonroof was unobstructed so they could enjoy the intended architectural tour of the city on any trip. This TaxiTop has “purity of form” that keeps the pedestrian focus on the advertising and sparing them of the potential unsightly bulk of an advertising unit that could have looked too big for the vehicle. Not all designers would have handled this subtle but important aspect with the finese that is a matter of course for BlueMap Design. These fine design qualities also help the cab driver because the aerodynamic form factor cuts the wind to improve fuel efficiencies and handling dynamics Successful Physical Appearance and Business Proposition VeriFone’s NV200 taxi top is elevated on an metal frame much like their original hi-impact taxi top, but due to its taller airfoil shape it increases aerodynamics and advertisement visibility. The thin yet strong metal frame construction allows edge-to-edge graphic area, maximizing the billboard space. BlueMap Design penned a sleek metal frame work with deft detailing to deliver a design solution that solved functional and aesthetic problems and to also create a business solution for VeriFone in the process.